Platform Product & Program Leader

Driving efficient product roadmap delivery.

Product and program leadership for multi-brand web & mobile ecosystems — from strategy and vendor selection through to release and run, in the leisure, tourism and retail world.

Platform Thinking End-to-End Ownership Multi-Brand, Multi-Market Product Judgment Program Governance Technical Fluency
Contact me →
Marine Cabaud MC Photo placeholder — portrait to come

One track record, two kinds of value

Product decisions that hold up, and program delivery that actually ships.
Product Management

Deciding what gets built, and why.

On the product side, the work is roadmap ownership, prioritization and feature decisions — grounded in discovery, user testing and conversion data, then translated into platform capabilities that scale across brands without flattening what makes each one distinct.

Product Strategy & Vision

Turning business context, user needs and technical constraints into one coherent direction — not a backlog of requests.

Platform Product Management

Deciding what should be shared across brands, what should stay configurable, and what genuinely needs a local answer.

Discovery & Research Leadership

Framing the right questions with UX researchers, then turning findings into decisions rather than reports.

Roadmap Ownership

Holding a single, shared backlog across a multi-brand platform — and being the one who says yes, or not now.

Prioritization & Decision-Making

RICE, MoSCoW and a good amount of judgment, for when the framework and the business reality don't fully agree.

UX, UI & Design Leadership

Briefing, challenging and validating design work — without pretending to be the designer.

CRO, Analytics & Experimentation

Reading behavior and test data closely enough to change a decision every week, not once a quarter.

End-to-End Delivery

Following a feature from the first RFP conversation to the day it quietly runs itself in production.

Program Management

Making sure it actually ships.

On the program side, the work is governance, vendor selection, budget ownership and risk management across a portfolio of parallel projects — turning ambition into a release calendar that holds, across brands, countries and agencies.

Program & Portfolio Management

Running several strategic projects in parallel without losing sight of which one actually matters most this month.

Stakeholder Management & Influence

Keeping business, product, engineering and agency stakeholders aligned — with no formal authority over most of them.

Vendor Selection & Partner Management

Running the RFP, picking the partner, then making the relationship actually work for years — not just for the pitch.

Budget & Resource Management

Owning build and run budgets, and defending trade-offs when scope, time and money don't all fit.

Technical Fluency & Architecture Support

Reading architecture and delivery decisions closely enough to challenge them, without claiming to be the engineer in the room.

International & Multi-Brand Scaling

Rolling out one operating model across multiple countries, languages and brand identities — adjusting it, not forcing it.

Risk, Recovery & Compliance

Noticing a launch is at risk early enough to still do something about it, and holding the accessibility and security line under pressure.

Process Design & Operating Model

Designing the operating model from a blank page — governance, cadence and decision rights — when none of it exists yet.

My portfolio

Discover some of the projects I've contributed to.

Websites

Webfactory — one of the shared-platform brand websites
Flagship Program

Webfactory

  • Led the platform from RFP and vendor selection through governance, roadmap and delivery — one shared backlog for a dozen brands.
  • Owned the standardization-versus-autonomy trade-off so every brand still felt like itself.
  • Recovered a post-launch agency dispute and protected a multilingual launch when content capacity became the bottleneck.
Parc Astérix website — ticketing
Brand Rebuild

Parc Astérix Website

  • Led a full website redesign grounded in user research and conversion evidence, not internal opinion.
  • Directed the discovery phase, then owned the trade-offs between brand ambition and technical/budget reality.
  • Managed the project end to end — research, design, engineering, QA, content and launch.
Visit site ↗
Belantis website homepage
Platform Onboarding

Belantis

  • Onboarded Belantis across both the shared web and mobile platforms, extending them to a new brand and market.
  • Mapped local requirements to reusable capabilities versus genuine gaps in the shared roadmap.
  • Coordinated the technical, content and governance work to bring a new market into an existing operating model.
Visit site ↗
Parc Astérix Business Experience — B2B site
B2B Redesign

Parc Astérix B2B Website

  • Adapted discovery, prioritization and UX practices to a professional audience with different tasks and decision journeys than the consumer site.
  • Led the redesign with a governance and content logic distinct from the consumer-facing brand sites.
  • Balanced this project against the wider portfolio's priorities and delivery calendar.
Visit site ↗

Mobile Applications

Appfactory — shared mobile park app
Shared Platform

Appfactory

  • Owned roadmap and platform governance for a shared mobile foundation across the group's park apps.
  • Decided what stayed common and what needed to flex per park, then coordinated the agencies and releases that shipped it.
  • Scaled the model through new app rebuilds and park onboarding.
Parc Astérix mobile app
Mobile Rebuild

Parc Astérix Mobile App

  • Owned product direction for a full mobile app rebuild, then carried it into ongoing run and release.
  • Balanced shared platform capabilities against what the app needed to do on its own.
  • Shifted delivery from a one-time rebuild to a continuous biweekly cadence.
Download the app ↗
Futuroscope Xperiences mobile app
Vendor Selection

Futuroscope App

  • Ran the vendor-selection process — RFP, scoring and jury — that decided who would build the new app.
  • Defined the product brief, translating park needs into an evaluable scope.
  • Structured stakeholder input and carried the decision through to launch.
Download the app ↗
Walibi Village entrance
Connected Experience

Walibi Village

  • Shaped a connected guest journey spanning license-plate recognition, seamless bungalow access and mobile-app services.
  • Connected physical arrival and accommodation interactions into one digital product experience.
  • Managed dependencies across hardware, software and on-site operations, outside the usual web/app boundary.
Visit site ↗